Mike Perrow

Title: **Innovator Spotlight: Mike Perrow**

Introduction

Mike Perrow, a notable inventor based in Sydney, Australia, has made significant contributions to the field of technology through his innovative ideas and patents. With a strong background in mapping and advertising technologies, he has demonstrated a commitment to advancing how users interact with digital environments.

Latest Patents

Mike holds two patents that reflect his expertise in online mapping and advertisement systems. His first patent is focused on **Online Map Advertising**, where he discloses systems and methods for selecting advertisements for presentation in a map space. This patent outlines a process where map requests are received, map spaces are identified, advertisement bids are collected, and advertisements are selected for presentation based on these bids, conducted through an auction system.

The second patent, **Content Item Selection**, involves selecting a content item, such as an icon or advertisement, for placement in a display environment in response to user requests. The selection process is refined by utilizing content targeting data that is gathered from user devices while the map space is active, thereby enhancing the relevance of displayed content to users.

Career Highlights

Mike has achieved a strong career trajectory, exemplified by his role at Google Inc. As part of a leading technology company, he continues to develop groundbreaking solutions that push the boundaries of user interaction with digital maps and advertisements. His work not only contributes to the advancement of technology but also impacts how companies can engage effectively with consumers.

Collaborations

Throughout his career, Mike has collaborated with talented individuals, including his coworkers Brandon Badger and James E. Payne. These collaborative efforts are instrumental in fostering innovation and driving forward the development of new technologies within his field.

Conclusion

Mike Perrow exemplifies the spirit of innovation with his contributions in the realm of online mapping and advertising. Through his patents, he has not only showcased his inventive skills but also played a vital role in shaping the future of user experience in digital environments. His ongoing work at Google Inc. promises to yield even more innovative solutions in the years to come.