The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 12, 2012

Filed:

Jul. 14, 2008
Applicants:

Mike Perrow, Sydney, AU;

James Robert Macgill, Morristown, NJ (US);

Dana Zhang, Ivanhoe East, AU;

Nicholas Verne, Balmain, AU;

David Symonds, Hornsby, AU;

Inventors:

Mike Perrow, Sydney, AU;

James Robert Macgill, Morristown, NJ (US);

Dana Zhang, Ivanhoe East, AU;

Nicholas Verne, Balmain, AU;

David Symonds, Hornsby, AU;

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A content item, e.g., an icon or advertisement content, is selected for placement in a display environment (e.g., on a map or adjacent to a map) in response to a request for the display environment based on a probability that the content item is relevant to a user that is requesting the display environment. The selection is facilitated by content targeting data (e.g., feature selection and query submission) that can be received from user devices while the map space is presented.


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