Company Filing History:
Years Active: 2010-2013
Title: Michelle K Anderson: Innovator in Performance Analysis
Introduction
Michelle K Anderson is a prominent inventor based in Seattle, WA (US). She has made significant contributions to the field of performance analysis, particularly in the context of affiliate marketing and online sales. With a total of 3 patents, her work has had a substantial impact on how businesses evaluate and enhance their performance in digital marketplaces.
Latest Patents
Anderson's latest patents include innovative systems for analyzing seller performance and affiliate site performance. The first patent, titled "Computer-based analysis of seller performance," describes a performance analysis system that evaluates the effectiveness of affiliate sites linking to items in an electronic catalog. This system identifies catalog items that can be listed by affiliate sites to improve their performance. It employs an association mining component to analyze transaction data, revealing items frequently purchased together by users. The insights gained are used to generate affiliate-specific performance reports, which may include tailored recommendations for improvement.
The second patent, "Computer-based analysis of affiliate site performance," shares a similar focus. It analyzes the performance of affiliate sites and identifies catalog items that can enhance their effectiveness. The association mining component again plays a crucial role in evaluating the expected versus actual sales quantities of specific items. The results are compiled into performance reports that provide actionable recommendations for online sellers within various digital platforms.
Career Highlights
Michelle K Anderson is currently employed at Amazon Technologies, Inc., where she continues to innovate and develop systems that enhance online sales performance. Her work is instrumental in helping businesses optimize their affiliate marketing strategies and improve overall sales outcomes.
Collaborations
Anderson has collaborated with notable colleagues, including Dilip Kumar and David L Selinger, who have contributed to her projects and innovations in performance analysis.
Conclusion
Michelle K Anderson is a trailblazer in the field of performance analysis, with her patents paving the way for improved strategies in affiliate marketing. Her contributions are vital for businesses seeking to enhance their online sales performance.