The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 14, 2010
Filed:
Nov. 12, 2004
Dilip S. Kumar, Seattle, WA (US);
David L. Selinger, Seattle, WA (US);
Michelle K. Anderson, Seattle, WA (US);
Paat Rusmevichientong, Ithaca, NY (US);
Dilip S. Kumar, Seattle, WA (US);
David L. Selinger, Seattle, WA (US);
Michelle K. Anderson, Seattle, WA (US);
Paat Rusmevichientong, Ithaca, NY (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
A performance analysis engine analyzes the performance of affiliate web sites that provide links to specific items in an electronic catalog, and identifies catalog items that can be listed by such affiliate web sites to improve performance. An association mining component analyzes transaction data attributable to specific categories or types of affiliate web sites to identify items that are frequently purchased in combination by users of such sites. The detected item associations are used to evaluate, for a given affiliate site, whether significant disparities exist between the expected and actual sales quantities of specific items. The results of the analysis are incorporated into affiliate-specific performance reports, which may include specific recommendations for improving performance. The disclosed methods may also be used to analyze the performance of, and provide recommendations to, online sellers within an online mall, online marketplace, or online auction system.