This inventor holds 1 USPTO granted patent. Top assignee: Google Inc.. Active years: 2019.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2019
Title: Michael Perry - Innovator in Media Mix Modeling
Introduction
Michael Perry is an accomplished inventor based in San Francisco, CA. He has made significant contributions to the field of media mix modeling, particularly in the area of selection bias correction for paid search.
Latest Patents
Michael Perry holds 1 patent for his innovative work titled "Selection bias correction for paid search in media mix modeling." This patent encompasses systems, methods, and computer-readable storage media that can be utilized to generate causal models and calculate selection bias in mixed media. In certain embodiments, the selection bias calculation is applied to search sponsored content within the context of mixed media modeling. Additionally, some methods for search bias correction are based on the back-door criterion from causal inference.
Career Highlights
Michael Perry is currently employed at Google Inc., where he continues to develop and refine his expertise in media mix modeling. His work has been instrumental in advancing the understanding of selection bias in digital advertising.
Collaborations
Throughout his career, Michael has collaborated with notable colleagues, including David Chan and Yueqing Wang. Their combined efforts have contributed to the success of various projects within the realm of media mix modeling.
Conclusion
Michael Perry's innovative work in selection bias correction has made a significant impact on the field of media mix modeling. His contributions continue to shape the future of digital advertising and analytics.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile