The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 15, 2019
Filed:
Sep. 19, 2017
Applicant:
Google Inc., Mountain View, CA (US);
Inventors:
David Chan, Millburn, NJ (US);
Yueqing Wang, San Francisco, CA (US);
Aiyou Chen, Palo Alto, CA (US);
James Koehler, Boulder, CO (US);
Yuxue Jin, Short Hills, NJ (US);
Michael Perry, San Francisco, CA (US);
Yunting Sun, Jersey City, NJ (US);
Assignee:
Google LLC, Mountain View, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06F 16/9535 (2019.01); G06F 16/29 (2019.01); G06F 16/955 (2019.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/29 (2019.01); G06F 16/955 (2019.01); G06Q 30/0201 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0243 (2013.01);
Abstract
Systems, methods, and computer-readable storage media that may be used to generate causal models and calculate a selection bias in mixed media. In some embodiments, the selection bias calculation is in search sponsored content in the context of mixed media modeling. In some embodiments, a method for search bias correction is based on the back-door criterion from causal inference.