Company Filing History:
Years Active: 2017-2024
Title: Michael Koetter: Innovator in Interactive Advertising
Introduction
Michael Koetter is a prominent inventor based in Decatur, GA (US), known for his contributions to the field of interactive advertising. With a total of 11 patents to his name, Koetter has made significant strides in enhancing the way advertisements are presented to audiences.
Latest Patents
One of Koetter's latest patents focuses on providing interactive advertisements in association with media presentations. This innovative method involves storing a commercial identifier linked to an interactive advertisement, which identifies a commercial associated with it. The interactive advertisement is paired with data that includes a related content identifier, which points to a related content object. Before a commercial segment begins, a list of commercials is received, including the commercial identifier. Once it is determined that the commercial is to be shown during the segment, and that the segment is suitable for hosting the interactive advertisement, a portion of the interactive advertisement data is provided. This data allows access to the related content object, enabling both the commercial and the related content to be displayed simultaneously.
Career Highlights
Koetter has built a successful career at Turner Broadcasting System, Inc., where he has been instrumental in developing innovative advertising solutions. His work has not only advanced the field of advertising but has also contributed to the overall media landscape.
Collaborations
Throughout his career, Koetter has collaborated with notable colleagues, including Alex Wellen and Don Loheide. These partnerships have fostered a creative environment that has led to groundbreaking advancements in advertising technology.
Conclusion
Michael Koetter's work in interactive advertising exemplifies the innovative spirit of modern inventors. His contributions continue to shape the way advertisements engage with audiences, making him a key figure in the industry.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.