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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11765438 B1

PDFFull Text
Date of Patent:
Sep. 19, 2023

Filed:

Jan. 28, 2016

Providing interactive advertisements

Applicant:

Turner Broadcasting System, Inc., Atlanta, GA (US);

Inventors:

Keith Chandler, Snellville, GA (US);

Alex Wellen, Atlanta, GA (US);

Don Loheide, Atlanta, GA (US);

Rajin Persaud, Atlanta, GA (US);

Michael Koetter, Decatur, GA (US);

Chris Hinton, Decatur, GA (US);

Neda Davis, Atlanta, GA (US);

Laura Poffenberger, Atlanta, GA (US);

Assignee:

Turner Broadcasting System, Inc., Atlanta, GA (US);

Attorney:

ALSTON & BIRD LLP

Primary Examiner:

Kavita Stanley

Assistant Examiner:

Tionna M Burke

Int. Cl.
CPC ...
G06F 16/41 (2019.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01); G11B 27/10 (2006.01); H04N 21/458 (2011.01); H04N 21/643 (2011.01); H04N 21/431 (2011.01); H04N 21/8352 (2011.01); H04H 60/07 (2008.01); H04L 67/10 (2022.01); H04H 20/93 (2008.01); H04H 20/28 (2008.01); H04N 21/44 (2011.01); G06F 16/958 (2019.01); H04W 4/06 (2009.01); G06F 16/957 (2019.01); G11B 27/031 (2006.01); H04N 21/234 (2011.01); H04N 21/236 (2011.01); H04N 21/2668 (2011.01); H04N 21/2665 (2011.01); H04N 21/45 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06F 16/41 (2019.01); G06F 16/9577 (2019.01); G06F 16/986 (2019.01); G11B 27/031 (2013.01); G11B 27/10 (2013.01); H04H 20/28 (2013.01); H04H 20/93 (2013.01); H04H 60/07 (2013.01); H04L 67/10 (2013.01); H04N 21/23418 (2013.01); H04N 21/23605 (2013.01); H04N 21/2665 (2013.01); H04N 21/2668 (2013.01); H04N 21/4316 (2013.01); H04N 21/44016 (2013.01); H04N 21/458 (2013.01); H04N 21/4524 (2013.01); H04N 21/64322 (2013.01); H04N 21/8352 (2013.01); H04N 21/8456 (2013.01); H04W 4/06 (2013.01);
Abstract

An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object. The commercial and access to the related content object are provided for simultaneous display.

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