This inventor holds 5 USPTO granted patents and 1 published patent application. Top assignees: Turner Broadcasting System, Inc., Yahoo Holdings, Inc., Yahoo! Inc.. Active years: 2014-2024.
Company Filing History:
3 out of 204 
1 out of 74 
1 out of 2,367 
Years Active: 2014-2024
Title: Innovations of Laura Poffenberger
Introduction
Laura Poffenberger is an accomplished inventor based in Atlanta, GA. She has made significant contributions to the field of interactive advertising, holding a total of five patents. Her work focuses on enhancing the user experience through innovative advertising methods.
Latest Patents
One of Laura's latest patents involves providing interactive advertisements in association with media presentations. This method includes storing a commercial identifier linked to an interactive advertisement. The interactive advertisement is designed to provide access to related content objects during commercial segments. By receiving a list of commercials before a segment begins, the system can determine which advertisements to display. This allows for simultaneous display of the commercial and access to related content, enhancing viewer engagement.
Career Highlights
Throughout her career, Laura has worked with notable companies such as Turner Broadcasting System, Inc. and Yahoo! Inc. Her experience in these organizations has allowed her to develop and refine her innovative ideas in the advertising space.
Collaborations
Laura has collaborated with talented individuals, including Keith Chandler and Alex Wellen. These partnerships have contributed to her success and the development of her patents.
Conclusion
Laura Poffenberger is a pioneering inventor whose work in interactive advertising continues to shape the industry. Her innovative patents and collaborations highlight her significant contributions to the field.