Michael Burton

Title: Innovations and Contributions of Inventor Michael Burton

Introduction: Michael Burton, an accomplished inventor based in San Francisco, CA, has significantly impacted the field of electronic marketing through his innovative solutions. With a remarkable portfolio of 18 patents, Burton continues to push the boundaries of technology, particularly in consumer interaction and marketing communication.

Latest Patents: Michael Burton's latest contributions include a patent titled "Method and system for providing electronic marketing communications for a promotion and marketing service." This patent describes a computer-executable method and system that facilitates generating electronic marketing communications on mobile devices associated with consumers. The method programmatically retrieves promotion data indicative of various promotions and determines promotion scores based on consumer profile data, activity data, and local context. This innovation allows for tailored marketing communications that enhance consumer engagement.

Another notable patent by Burton is the "Method and system for a predefined suite of consumer interactions for initiating execution of commands." This invention provides a computer-executed method that facilitates consumer interaction with a user interface. It involves displaying item representations and storing predefined associations between consumer inputs and commands. This streamlines the process for consumers to initiate commands related to specific items, thus enhancing user experience.

Career Highlights: Michael Burton has made substantial contributions to renowned companies, including Groupon and ByteDance. His roles in these organizations have enabled him to develop and refine his ideas, leading to significant advancements in marketing technology.

Collaborations: Throughout his career, Burton has had the opportunity to collaborate with esteemed colleagues such as Don Albert Chennavasin and Sri Viswanath. These collaborations have fostered an environment of creativity and innovation, helping Burton's ideas materialize into impactful inventions.

Conclusion: Michael Burton stands out as a prominent inventor in the realm of electronic marketing solutions. His 18 patents reflect a commitment to advancing technology that enhances consumer interaction. As he continues to innovate and collaborate, the potential for future contributions remains promising, proving his dedication to the ever-evolving landscape of marketing technology.