The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 11, 2025

Filed:

Jan. 07, 2022
Applicant:

Bytedance Inc., Wilmington, DE (US);

Inventors:

Don Albert Chennavasin, Santa Clara, CA (US);

Lawrence Lee Wai, Mountain View, CA (US);

Hamish Barney, Chicago, IL (US);

Devdatta Gangal, Chicago, IL (US);

Daniel Beard, Chicago, IL (US);

Valampuri Lakshminarayanan, Chicago, IL (US);

Michael Burton, San Francisco, CA (US);

Assignee:

BYTEDANCE INC., Wilmington, DE (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0251 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0269 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0267 (2013.01);
Abstract

A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for causing electronic marketing communications of one or more promotions to be generated on a mobile computing device associated with a consumer. A method includes programmatically retrieving promotion data indicative of a plurality of promotions from a computer memory. The method includes determining, using processing circuitry, a promotion score for each of the plurality of promotions. Each promotion score is determined based on consumer profile data, stored consumer activity data, and at least one of: current consumer activity data, current local context data, or predicted consumer activity data. The method further includes outputting indications configured to generate electronic marketing communications associated with the plurality of promotions based on the promotion scores of the plurality of promotions.


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