Meryem Berrada

Title: Meryem Berrada: Innovator in Media Exposure Monitoring

Introduction

Meryem Berrada is a prominent inventor based in Clearwater, FL (US). She has made significant contributions to the field of media exposure monitoring, holding a total of five patents. Her innovative work focuses on enhancing the understanding of media consumption and audience ratings.

Latest Patents

Meryem's latest patents include a method and system for media-exposure monitoring titled "Use of credited content to deduce non-linear content source for monitoring media exposure." This patent describes a computing system that receives digital query signature data representing a media content item presented at a panelist site. The system identifies the media content item by matching the received data with reference signature data. Additionally, it determines the streaming-media service that delivered the content to the panelist site.

Another notable patent is "Tracking media-delivery-device in relation to media presentation and exposure." This system attributes media exposure to specific media-delivery devices, such as media players. It includes meters that detect media presentation and transmission at the panelist site, correlating these detections to enhance audience ratings.

Career Highlights

Meryem Berrada is currently employed at The Nielsen Company, LLC, where she continues to innovate in the field of media analytics. Her work has been instrumental in developing systems that improve the accuracy of audience measurement.

Collaborations

Meryem collaborates with notable colleagues, including Ronny Lerch and John Steven Stavropoulos. Their combined expertise contributes to the advancement of media exposure technologies.

Conclusion

Meryem Berrada is a trailblazer in the realm of media exposure monitoring, with a strong portfolio of patents that reflect her innovative spirit. Her contributions are shaping the future of audience measurement and media analytics.