The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 25, 2025
Filed:
Dec. 20, 2023
The Nielsen Company (Us), Llc, New York, NY (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
In one example, a method is described. The method includes: obtaining network traffic data characterizing network activity of devices coupled to a network at a media exposure measurement location, processing the network traffic data to generate, for each of multiple devices: activity parameters, each characterizing a network activity of the device, processing the activity parameters using an IoT classification model that includes a decision tree having: (i) multiple internal nodes, each internal node associated with an activity parameter threshold, and (ii) multiple leaf nodes, each leaf node associated with either the IoT device type or the other device type, based on the decision tree, selecting, from the device identifiers included in the network traffic data, a target device identifier corresponding to a leaf node in the decision tree that is associated with the IoT device type, and outputting the target device identifier.