Matthias Blume

Title: Matthias Blume: Innovator in Search Engine Marketing

Introduction

Matthias Blume is a notable inventor based in San Diego, CA, with a focus on optimizing search engine marketing. He holds a total of 9 patents, showcasing his contributions to the field of digital advertising and entity name translation.

Latest Patents

One of his latest patents is titled "System and method for optimizing paid search advertising campaigns based on natural search traffic." This innovative methodology provides a computer-implementable approach for quantitatively assessing the impact of paid search advertising on total visits from search engines. It utilizes a synergy score for each keyword, allowing marketers to compute the total return on advertising spend (ROAS) and other performance metrics efficiently. Another significant patent is related to the "Translation of entity names based on source document publication date, and frequency and co-occurrence of the entity names." This invention involves methods and apparatus for generating candidate translations for entity names in different languages, enhancing the accuracy of data records.

Career Highlights

Throughout his career, Matthias has worked with prominent companies such as Fair Isaac Corporation and Covario, Inc. His experience in these organizations has contributed to his expertise in search engine marketing and data translation technologies.

Collaborations

Matthias has collaborated with notable professionals in his field, including Michael A. Lazarus and Frederique Vernhes. These partnerships have likely enriched his work and expanded his innovative capabilities.

Conclusion

Matthias Blume's contributions to search engine marketing and entity name translation demonstrate his significant impact on the industry. His innovative patents and career achievements reflect his dedication to advancing technology in digital advertising.