The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 12, 2013
Filed:
Dec. 05, 2008
Matthias Blume, San Diego, CA (US);
Raul Navarro-cantu, San Diego, CA (US);
Craig Macdonald, Encinitas, CA (US);
Dema Zlotin, La Jolla, CA (US);
Russ Mann, Temecula, CA (US);
Matthias Blume, San Diego, CA (US);
Raul Navarro-Cantu, San Diego, CA (US);
Craig Macdonald, Encinitas, CA (US);
Dema Zlotin, La Jolla, CA (US);
Russ Mann, Temecula, CA (US);
Covario, Inc., San Diego, CA (US);
Abstract
The invention is a computer-implementable methodology for quantitatively assessing the impact of paid search advertising on the total visits (paid and organic search-based visits) from search engines and utilizing this assessment to improve search engine marketing performance. The methodology relies on the computation of a synergy score for each search engine keyword of interest or coefficients in a synergy equation. Once computed, the score can be used to repeatedly compute the total return on advertising spend (ROAS) and other performance metrics on a go-forward basis without the time lag inherent in computing the synergy score itself. The invention includes specific computer-implementable methods for improving search engine marketing performance based on the total (paid plus organic) performance metrics.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile