This inventor holds 2 USPTO granted patents. Top assignee: Covario, Inc.. Active years: 2013-2014.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2013-2014
Title: Craig MacDonald: Innovator in Search Engine Marketing
Introduction
Craig MacDonald is a notable inventor based in Encinitas, California. He has made significant contributions to the field of search engine marketing through his innovative methodologies. With a total of 2 patents, MacDonald has focused on optimizing paid search advertising campaigns.
Latest Patents
MacDonald's latest patents include a system and method for optimizing paid search advertising campaigns based on natural search traffic. This invention is a computer-implementable methodology that quantitatively assesses the impact of paid search advertising on total visits from search engines. It utilizes this assessment to enhance search engine marketing performance. The methodology computes a synergy score for each search engine keyword, allowing for the repeated calculation of total return on advertising spend (ROAS) and other performance metrics without the inherent time lag.
Career Highlights
Craig MacDonald is currently associated with Covario, Inc., where he applies his expertise in search engine marketing. His work has been instrumental in developing methodologies that improve the effectiveness of advertising campaigns.
Collaborations
MacDonald has collaborated with notable coworkers such as Matthias Blume and Dema Zlotin, contributing to a dynamic work environment focused on innovation.
Conclusion
Craig MacDonald stands out as an inventor dedicated to advancing search engine marketing through his patented methodologies. His work continues to influence the industry and improve advertising strategies.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile