This inventor holds 1 USPTO granted patent, plus 1 CIPO patent. Top assignee: Google Inc.. Active years: 2013.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2013
Title: Matthew Cheng-Yu Liu: Innovator in Online Advertisement Technology
Introduction
Matthew Cheng-Yu Liu, based in Fremont, CA, is a notable inventor recognized for his significant contributions to online advertising technology. With a keen understanding of user engagement, Liu has developed an innovative method for ad placement that prioritizes user metrics, enhancing the effectiveness of online advertisements.
Latest Patents
One of Liu's key patents is titled "Online ad placement based on user metrics for hosted media." This invention outlines a method for selecting advertisements to present to users based on their interactions with video content. The approach involves identifying ads associated with a video, calculating a score based on user engagement metrics, and selecting the most relevant ads for display. This innovation ensures that users receive ads that align with their interests, improving both user experience and advertisement effectiveness.
Career Highlights
Matthew Liu works at Google Inc., where he has played a crucial role in advancing online advertising strategies. His work focuses on integrating user data to optimize ad placements, demonstrating the intersection of technology and consumer behavior. His patent reflects a deeper understanding of user metrics and how they influence advertising strategies.
Collaborations
Throughout his career, Liu has collaborated with talented colleagues such as Shiva Littoo Rajaraman and Jonathan Goldman. These collaborations have allowed him to combine unique perspectives and expertise, fostering innovation in their projects and leading to successful advancements in advertisement technologies.
Conclusion
Matthew Cheng-Yu Liu's innovative contributions to online ad placement demonstrate the vital role of user metrics in advertising. His work not only enhances the efficiency of advertisement delivery but also improves user engagement, making a significant impact in the field of digital marketing. Liu's achievements at Google Inc. exemplify the power of invention in creating tailored experiences for users in the digital landscape.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile