The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 29, 2013
Filed:
Mar. 19, 2009
Matthew Cheng-yu Liu, Fremont, CA (US);
Shiva Littoo Rajaraman, San Francisco, CA (US);
Jonathan Leigh Goldman, San Francisco, CA (US);
Matthew Cheng-Yu Liu, Fremont, CA (US);
Shiva Littoo Rajaraman, San Francisco, CA (US);
Jonathan Leigh Goldman, San Francisco, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
The present invention provides methods for determining which ads to present to a user. An embodiment of the method comprises identifying one or more ads, at least one of the identified ads associated with a video. For each identified ad, a first score is calculated. The first score for the identified ad associated with the video is calculated based on one or more metrics representing user interactions associated with viewing the video. In one embodiment, the score for the ad associated with the video will be better (e.g., higher) the more viewers of the video hosting service interact with the associated video, since such interactions thereby indicate a higher over level of viewer interest in the video. One or more of the identified ads are selected to be presented to the user based at least in part on the first score of each of the identified ads. The one or more selected ads are transmitted to a device for presenting to the user.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile