Company Filing History:
Years Active: 2020-2022
Title: Innovations by Matthew B Dearborn
Introduction
Matthew B Dearborn is an accomplished inventor based in New York, NY. He has made significant contributions to the field of advertising technology, particularly in video advertisement delivery systems. With a total of 2 patents, Dearborn has demonstrated his expertise and innovative thinking in this rapidly evolving industry.
Latest Patents
Matthew B Dearborn's latest patents focus on systems and methods for providing video header bidding to publishers. One of his patents outlines a process where a main ad server creates an ecosystem that connects various ad servers from different networks. This system allows the main ad server to collect and store information about demand tags associated with each network ad server in a database. Upon receiving an ad call from a publisher, the main ad server reviews the database to generate an ordered list of demand tags. It then determines if any of these tags have a corresponding video header bidding tag and initiates an auction process for those tags. The ordered list is subsequently updated based on the auction results.
Another patent by Dearborn also addresses the supply of video advertisements to publishers. This system enables the main ad server to collect and store information about campaigns or demand tags linked to network ad servers. In response to an ad call, the main ad server identifies the relevant campaigns or demand tags and generates a prioritized list based on the publisher's established priorities. This list is processed sequentially until a video advertisement is successfully delivered to the publisher.
Career Highlights
Matthew B Dearborn is currently employed at Servemotion, Inc., where he continues to innovate in the field of advertising technology. His work has significantly impacted how video advertisements are delivered and auctioned in real-time, enhancing the efficiency of ad placements.
Collaborations
Throughout his career, Dearborn has collaborated with notable professionals in the industry, including David M Himrod and Joseph R Hirsch. These collaborations have contributed to the development of advanced advertising solutions.
Conclusion
Matthew B Dearborn is a prominent inventor whose work in video advertisement technology has led to significant advancements in the field. His innovative patents and contributions continue to shape the future of advertising.