The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 08, 2020
Filed:
Mar. 03, 2017
Servemotion, Inc., New York, NY (US);
Matthew B. Dearborn, New York, NY (US);
David M. Himrod, New York, NY (US);
Joseph R. Hirsch, New York, NY (US);
C. Hagan Major, New York, NY (US);
Servemotion, Inc., New York, NY (US);
Abstract
Systems and methods are provided for supplying a video advertisement to a web page or application. A main ad server provides an ecosystem to network ad servers from different ad networks. The main ad server can collect and store information about each of the campaigns or demand tags associated with each of the network ad servers in a database. The main ad server can then review the database in response to an ad call from a publisher to determine the campaigns or demand tags that correspond to the ad call. Once the campaigns or demand tags that satisfy the ad call have been determined, the main ad server can generate a prioritized list of campaigns or demand tags based on priorities established by the publisher who submitted the ad call. The prioritized list of campaigns can be sequentially processed until a video advertisement is provided to the publisher.