C Hagan Major

Title: Innovations by C. Hagan Major in Video Advertisement Technology

Introduction

C. Hagan Major is a distinguished inventor based in New York, NY, recognized for his contributions to the field of video advertisement technology. With a total of two patents to his name, Major has been at the forefront of enhancing how video advertisements are delivered to publishers, enabling more efficient interactions between advertisers and content platforms.

Latest Patents

C. Hagan Major's latest patents focus on groundbreaking systems and methods for providing video header bidding to publishers. These patents detail how a main ad server can supply video advertisements to web pages or applications by establishing a network of ad servers from different ad networks. The main ad server plays a crucial role by gathering and storing information about demand tags associated with various network ad servers. In response to ad calls from publishers, the system generates an ordered list of demand tags, initiating a competitive auction process for those with corresponding video header bidding tags. This innovative method allows for optimized advertisement delivery based on auction results.

Moreover, Major's patents also describe a sequence for supplying video advertisements, emphasizing the importance of prioritizing campaigns or demand tags based on the publisher's specifications. The main ad server ensures a seamless process until the appropriate video advertisement is delivered effectively.

Career Highlights

C. Hagan Major is currently associated with Servemotion, Inc., where he continues to innovate and develop solutions that improve the advertisement delivery landscape. His expertise in this domain has contributed significantly to the company's endeavors in optimizing ad technology for various platforms.

Collaborations

Throughout his career, C. Hagan Major has collaborated with notable colleagues, including Matthew B. Dearborn and David M. Himrod. These associations have allowed for the exchange of ideas and knowledge, facilitating the development of cutting-edge technologies in advertisement serving.

Conclusion

C. Hagan Major stands out as an inventor who has made impactful strides in the world of video advertisement technology. His work not only showcases his inventiveness but also highlights the ongoing evolution of advertisement delivery systems. As the digital landscape continues to grow, Major's innovations will likely play an essential role in shaping the future of how advertisements are served to audiences.