Mary Louise Howatt

Title: Mary Louise Howatt: Innovator in Advertisement Placement Technology

Introduction

Mary Louise Howatt is a notable inventor based in Toronto, Canada. She has made significant contributions to the field of advertisement technology, particularly through her innovative methods that enhance the placement of advertisements using semantic analysis.

Latest Patents

Mary Louise Howatt holds a patent for an "Advertisement placement method and system using semantic analysis." This invention relates to a system that connects advertisements to datasets based on a trainable semantic vector associated with the dataset. The method involves generating a trainable semantic vector based on data points within the dataset and known relationships between predetermined data points and categories. A comparison process is then conducted to assess the similarity between the trainable semantic vector and the semantic representations of various advertisements. The system selectively associates one or more advertisements with the dataset based on the comparison results, allowing for targeted advertisement display.

Career Highlights

Mary Louise Howatt is currently employed at Textwise LLC, where she continues to develop innovative solutions in advertisement technology. Her work has positioned her as a key figure in the industry, contributing to advancements that leverage semantic analysis for improved advertisement effectiveness.

Collaborations

Some of her notable coworkers include Randall Jay Calistri-Yeh and Wen Ruan, who collaborate with her on various projects within the company.

Conclusion

Mary Louise Howatt's contributions to advertisement technology through her innovative patent demonstrate her expertise and commitment to enhancing the effectiveness of advertisement placement. Her work continues to influence the industry and pave the way for future advancements.