The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 22, 2011
Filed:
May. 11, 2005
Randall Jay Calistri-yeh, Florham Park, NJ (US);
Wen Ruan, Manlius, NY (US);
Clinton P. Mah, Fairfax, VA (US);
Mary Louise Howatt, Toronto, CA;
Mary E. Mckenna, Natick, MA (US);
Maurice J. Forrester, Syracuse, NY (US);
BO Yuan, Webster, NY (US);
George B. Osborne, Iii, Macedon, NY (US);
David L. Snyder, Pittsford, NY (US);
Randall Jay Calistri-Yeh, Florham Park, NJ (US);
Wen Ruan, Manlius, NY (US);
Clinton P. Mah, Fairfax, VA (US);
Mary Louise Howatt, Toronto, CA;
Mary E. McKenna, Natick, MA (US);
Maurice J. Forrester, Syracuse, NY (US);
Bo Yuan, Webster, NY (US);
George B. Osborne, III, Macedon, NY (US);
David L. Snyder, Pittsford, NY (US);
Textwise LLC, Syracuse, NY (US);
Abstract
An advertisement placement method and system for relating an advertisement to a dataset based on a trainable semantic vector (TSV) associated with the dataset and respective semantic representations of the advertisements. The trainable semantic vector associated with the dataset is generated based on at least one data point included in the dataset and known relationships between predetermined data points and predetermined categories. A comparison process is performed to determine a similarity between the trainable semantic vector associated with the dataset and the semantic representation associated with each of the plurality of advertisements. The system selectively relates one or more of the advertisements with the dataset based on a result of the comparison process. The selected advertisement or advertisements may be displayed with the dataset.