Company Filing History:
Years Active: 2012-2024
Title: Innovations by Martin William McKee: Leading the Charge in Contextual Advertising
Introduction: Martin William McKee, based in Herndon, VA, is a prolific inventor with an impressive portfolio of 25 patents. His work primarily revolves around the innovative use of contextual information to enhance user experiences, particularly in the field of personalized advertisements. His contributions have significantly influenced how data can be utilized to cater to individual user needs.
Latest Patents: Among Martin's latest innovations, he has developed a patent titled "Aggregation and use of information relating to a user's context for personalized advertisements." This invention aggregates context information—data regarding a user’s current state—which is automatically generated by their communication devices, as well as information submitted by the user. The aggregated context information plays a crucial role in delivering personalized advertisements, enhancing the overall efficiency and effectiveness of marketing strategies.
Career Highlights: Martin William McKee has made a notable impact in the tech industry through his affiliation with Verizon Patent and Licensing Inc. His expertise and commitment to innovation have enabled Verizon to stay at the forefront of advertising technology by employing data-driven strategies for consumer engagement.
Collaborations: Throughout his career, Martin has collaborated with distinguished colleagues such as Paul T. Schultz and Robert A. Sartini. Their teamwork has resulted in numerous advancements in patent research and development, contributing to Verizon’s robust intellectual property portfolio.
Conclusion: Martin William McKee's dedication to innovation in the realm of contextual advertising illustrates the power of technology to transform user interactions. With his significant number of patents and collaborative efforts within Verizon Patent and Licensing Inc., his contributions are shaping the future of personalized digital experiences.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.