This inventor holds 1 USPTO granted patent. Top assignee: Microsoft Technology Licensing, LLC. Active years: 2008.
Company Filing History:
Years Active: 2008
Title: Inventor Martin Luo: Innovating Advertisement Scoring
Introduction
Martin Luo, an inventor based in Redmond, WA, has made significant strides in the realm of advertising technology. With a unique patent to his name, he has contributed to the evolving landscape of how advertisement scores are modified based on response probabilities. His work aims to improve the effectiveness of advertisements by utilizing data-driven insights.
Latest Patents
Luo's notable patent involves the method of modifying advertisement scores based on advertisement response probabilities. This innovative approach starts with accessing a variety of potential advertisements from an advertisement database or pipeline. By determining the response probability for each advertisement—essentially the likelihood that a user will click or engage with an ad—Luo's system can manipulate advertisement scores accordingly.
The patent describes the use of probabilistic prediction models that take into account the attributes of advertisement recipients. This data is used to create a probability distribution that allows for a refined adjustment of scores. For instance, if an advertisement's response probability is lower than the mean, its score may be decreased, whereas scores for ads with higher probabilities could be increased. This statistical prediction methodology enhances the relevance and engagement potential of advertisements.
Career Highlights
Martin Luo is affiliated with Microsoft Technology Licensing, LLC, where he leverages his innovative thinking to drive advancements in advertising technologies. His role allows him to explore new solutions that capitalize on data analytics and user responses, ultimately contributing to more effective advertising strategies.
Collaborations
During his career, Martin has collaborated with notable peers, including David Earl Heckerman and Guy Shani. These professional relationships have fostered a collaborative environment that encourages the sharing of ideas and technological advancement within the field.
Conclusion
Martin Luo stands out as an inventor who is pushing the boundaries of how advertisements are assessed and scored. His patent on modifying advertisement scores through response probabilities showcases his commitment to innovation within the advertising technology sector. As the industry continues to evolve, Luo's contributions are likely to play a vital role in shaping the future of effective advertising.