The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 06, 2008
Filed:
Jun. 05, 2002
David E. Heckerman, Bellevue, WA (US);
Martin Luo, Redmond, WA (US);
Guy Shani, Kibbutz Beit Kama, IL;
Mahbubul Alam Ali, Redmond, WA (US);
David E. Heckerman, Bellevue, WA (US);
Martin Luo, Redmond, WA (US);
Guy Shani, Kibbutz Beit Kama, IL;
Mahbubul Alam Ali, Redmond, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Advertisement response probabilities are utilized to alter advertisement scores. A plurality of possible advertisements is accessed from, for example, an advertisement database or advertisement pipeline. A response probability for each advertisement is determined. A response probability may be a probability that a user will 'click,' or otherwise select an advertisement. Advertisements may be associated with probabilistic prediction models that take advertisement recipient attribute values as inputs and provide a probability distribution as output. A score associated with each of the possible advertisements is altered based on the response probability for each of the advertisements. Statistical prediction is used to determine how scores are to be altered. Advertisements with response probabilities less than a mean probability may have associated scores decreased. Conversely, advertisements with response probabilities greater than a mean probability may have associated scores increased.