This inventor holds 1 USPTO granted patent. Top assignee: Nielsen Consumer LLC. Active years: 2026.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2026
Title: Markus Bleck: Inventor in Sales Promotion Analytics.
Introduction
Markus Bleck is an inventor based in Chicago, Illinois, and is associated with Nielsen Consumer LLC. His patent work concerns methods and systems for detecting promotion events and estimating their impact on sales.
Latest Patents
Bleck is named on 1 patent: “Methods, Systems, Articles of Manufacture, and Apparatus to Detect Promotion Events.” The invention uses aligned sales data and product baseline data to identify product-level promotions, then groups those promotions into broader promotion events. It also determines uplift factors based on market and category characteristics and applies them to estimate incremental sales.
Career Highlights
Bleck’s disclosed invention addresses the analysis of sales promotions, combining event detection with estimates of incremental sales. This work is associated with Nielsen Consumer LLC.
Collaborations
Bleck’s listed coworkers include Sam Colalillo and Eric Rossignol.
Conclusion
Markus Bleck’s patent focuses on identifying promotion events from sales data and estimating the incremental sales associated with them.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile