Mark Paine

Title: Mark Paine - Innovator in Search Term Recommendations

Introduction

Mark Paine is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of search technology, particularly in the area of recommending search terms for advertisers. His innovative approach combines techniques such as collaborative filtering and web spidering to enhance the effectiveness of pay-for-placement search systems.

Latest Patents

Mark Paine holds a patent for "Recommending search terms using collaborative filtering and web spidering." This patent outlines a system that provides search term recommendations to advertisers managing their accounts. The system employs two primary techniques: the first involves spidering an advertiser's website to identify effective search terms, while the second compares the advertiser to similar advertisers to suggest terms they have successfully used. The integration of these techniques results in a comprehensive output of recommended search terms.

Career Highlights

Throughout his career, Mark has worked with Overture Services, Inc., where he has applied his expertise in search technology. His innovative solutions have contributed to the advancement of advertising strategies in the digital landscape.

Collaborations

Mark has collaborated with notable colleagues, including Winton Henry Davies and Donald F Geddis. Their combined efforts have furthered the development of effective search term recommendation systems.

Conclusion

Mark Paine's contributions to search technology demonstrate his innovative spirit and commitment to enhancing advertising effectiveness. His patent reflects a significant advancement in how advertisers can optimize their search strategies.