The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 29, 2007
Filed:
Dec. 11, 2001
Mark Paine, San Francisco, CA (US);
Winton Davies, San Francisco, CA (US);
Donald F. Geddis, Hillsborough, CA (US);
Jon Dukes-schlossberg, Palo Alto, CA (US);
Darren J. Davis, Rowland Heights, CA (US);
Mark Paine, San Francisco, CA (US);
Winton Davies, San Francisco, CA (US);
Donald F. Geddis, Hillsborough, CA (US);
Jon Dukes-Schlossberg, Palo Alto, CA (US);
Darren J. Davis, Rowland Heights, CA (US);
Overture Services, Inc., Pasadena, CA (US);
Abstract
In a pay-for-placement search system, the system makes search term recommendations to advertisers managing their accounts in one or more of two ways. A first technique involves looking for good search terms directly on an advertiser's web site. A second technique involves comparing an advertiser to other, similar advertisers and recommending the search terms the other advertisers have chosen. The first technique is called spidering and the second technique is called collaborative filtering. In the preferred embodiment, the output of the spidering step is used as input to the collaborative filtering step. The final output of search terms from both steps is then interleaved in a natural way.