Donald F Geddis

Title: The Innovations of Donald F. Geddis

Introduction

Donald F. Geddis is an accomplished inventor based in Hillsborough, CA (US). He is known for his innovative contributions to the field of search technology. With a focus on enhancing pay-for-placement search systems, Geddis has made significant strides in improving how advertisers manage their accounts.

Latest Patents

Geddis holds a patent for "Recommending search terms using collaborative filtering and web spidering." This patent outlines a system that makes search term recommendations to advertisers in two primary ways. The first technique, known as spidering, involves identifying effective search terms directly from an advertiser's website. The second technique, called collaborative filtering, compares an advertiser to similar advertisers and suggests search terms that others have successfully chosen. The integration of both techniques allows for a more comprehensive output of recommended search terms.

Career Highlights

Throughout his career, Geddis has worked with Overture Services, Inc., where he has applied his expertise in search technology. His innovative approach has contributed to the evolution of search engine marketing, making it more efficient for advertisers. Geddis's work has not only benefited his company but has also influenced the broader industry.

Collaborations

Geddis has collaborated with notable colleagues, including Mark Paine and Winton Henry Davies. These partnerships have fostered a creative environment that encourages the development of groundbreaking ideas in search technology.

Conclusion

Donald F. Geddis is a notable inventor whose work in search technology has made a lasting impact on the advertising industry. His innovative patent demonstrates a forward-thinking approach to enhancing search systems for advertisers. Geddis's contributions continue to shape the future of search technology.