Company Filing History:
Years Active: 2014-2019
Title: Innovations by Maria Loper
Introduction
Maria Loper is an accomplished inventor based in Portland, OR (US). She has made significant contributions to the field of advertisement analysis through her innovative patents. With a total of five patents to her name, Loper has developed systems that enhance the understanding of viewer behavior in relation to advertisements.
Latest Patents
One of her latest patents is titled "Systems and method for analyzing advertisement pods." This invention provides a system that periodically or continuously receives tune data reflecting the viewing behavior of users. It analyzes this behavior to determine the location and time period of advertisement blocks in a viewed segment. The system also compares the number of viewers that viewed the advertisement blocks with those that viewed non-advertised content. Additionally, it delivers a report of the analysis to interested parties, such as advertisers and media sellers. Another notable patent is "Empirical ad pod detection." This system analyzes the viewing behavior of end users to determine the likely presence of advertisements being viewed. It assesses viewers who stop viewing during advertisements and delivers a report of the analysis to relevant stakeholders.
Career Highlights
Maria Loper is currently employed at Rentrak Corporation, where she continues to innovate in the field of advertisement analysis. Her work has been instrumental in providing valuable insights to advertisers and agencies, helping them measure the effectiveness of their advertisements.
Collaborations
Some of her notable coworkers include Michael J Vinson and Amir Yazdani. Their collaboration has contributed to the development of advanced systems for analyzing viewer behavior.
Conclusion
Maria Loper's contributions to the field of advertisement analysis through her innovative patents have made a significant impact on how advertisers understand viewer behavior. Her work continues to shape the future of advertisement effectiveness measurement.