The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 15, 2019
Filed:
Feb. 13, 2017
Rentrak Corporation, Portland, OR (US);
Michael Vinson, Piedmont, CA (US);
Maria Loper, Portland, OR (US);
Amir Yazdani, Portland, OR (US);
Bruce Goerlich, Forest Hills, NY (US);
Rentrak Corporation, Portland, OR (US);
Abstract
Systems and methods for analyzing viewing behavior of users viewing video content and advertisements are provided. A system may periodically or continuously receive tune data reflecting the viewing behavior of users, analyze the viewing behavior to determine a location and time period of advertisement blocks in a viewed segment, and determine parameters reflecting a comparison between a number of viewers that viewed the advertisement blocks and a number of viewers that viewed non-advertised content. The system may also deliver a report of the analysis to advertisers, agencies, media sellers, or other parties that are interested in measuring the effectiveness of advertisements on users. The analysis by the system can be done over multiple different types of content-distribution platforms.