The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 02, 2014
Filed:
Mar. 19, 2013
Rentrak Corporation, Portland, OR (US);
Michael Vinson, Piedmont, CA (US);
Bruce Goerlich, Forest Hills, NY (US);
Maria Loper, Portland, OR (US);
Melissa Martin, Portland, OR (US);
Amir Yazdani, Portland, OR (US);
Rentrak Corporation, Portland, OR (US);
Abstract
A system and method are disclosed that measures audience engagement with a program based on the time a user spends viewing the program. A program's ability to retain viewers is referred to as the 'stickiness' of the program. The viewership for a program is determined by the system and then compared to viewership of various other programs in order to assess the audience retention for the analyzed program as compared to the retention of the other programs. The system calculates a 'stickiness index' for the program, which is a numerical representation of the analyzed program's stickiness as compared to the average of the other programs. The system may generate a report including the analyzed data and calculated stickiness index for advertisers, agencies, media sellers, or other parties that are interested in assessing viewership of the analyzed program.