Company Filing History:
Years Active: 2024
Title: Marco Huertas: Innovator in Dynamic Ad Insertion Technology
Introduction
Marco Huertas is an accomplished inventor based in New York, NY. He has made significant contributions to the field of advertising technology, particularly in dynamic ad insertion for linear live television. His innovative approach has the potential to enhance the effectiveness of advertising campaigns.
Latest Patents
Marco holds a patent for "Dynamic ad insertion decision-making for linear live TV." This patent outlines methods and systems for ad insertion decision-making, which include identifying ad insertion opportunities, determining expected revenues and costs for both addressable and underlying advertisements, and optimizing ad insertion based on expected values. This technology aims to improve the efficiency and profitability of ad placements in live television broadcasts.
Career Highlights
Marco Huertas is currently employed at Roku, Inc., where he continues to develop cutting-edge solutions in the advertising space. His work focuses on leveraging technology to create more effective advertising strategies that benefit both advertisers and viewers.
Collaborations
Marco collaborates with talented individuals such as Jonathan Lee Sullivan and Yves Greatti. Together, they work on innovative projects that push the boundaries of advertising technology.
Conclusion
Marco Huertas is a notable inventor whose work in dynamic ad insertion technology is shaping the future of advertising in live television. His contributions are paving the way for more effective and efficient advertising strategies.