The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 13, 2024
Filed:
Oct. 09, 2020
The Nielsen Company (Us), Llc, New York, NY (US);
Jonathan Sullivan, Hurricane, UT (US);
Yves Greatti, New York, NY (US);
Thomas Harrington, New York, NY (US);
Nico Van de Bovenkamp, Seattle, WA (US);
Caleb Goertel, New York, NY (US);
Marco Huertas, New York, NY (US);
Roku, Inc., San Jose, CA (US);
Abstract
Example methods and systems for ad insertion decision-making comprise: identifying an ad insertion opportunity in which an underlying advertisement is available for replacement by an addressable advertisement; determining a first expected revenue corresponding to presentation of the addressable advertisement and a first expected cost corresponding to presentation of the addressable advertisement, wherein the first expected cost is based on a current pacing of an advertisement campaign of the addressable advertisement; determining a second expected revenue corresponding to presentation of the underlying advertisement and a second expected cost corresponding to presentation of the underlying advertisement, wherein the second expected cost is based on a current pacing of an advertisement campaign of the underlying advertisement; determining an expected value of the ad insertion based on the first and second expected revenues and the first and second expected costs; and causing performance of the ad insertion based on the expected value.