This inventor holds 5 USPTO granted patents. Top assignee: The Nielsen Comapny (US), LLC. Active years: 2024-2026.
Company Filing History:
Years Active: 2024-2026
Title: Marco Abrate: Innovator in Audience Measurement Technology
Introduction
Marco Abrate is a distinguished inventor based in London, GB, known for his contributions to the field of audience measurement technology. With a total of four patents to his name, he has made significant strides in developing methods and systems that enhance the accuracy of audience ratings.
Latest Patents
Among his latest innovations is a patent for synthetic total audience ratings. This invention includes methods, apparatus, systems, and articles of manufacture designed to determine synthetic total audience ratings. The disclosed apparatus accesses census data, which includes viewing statements associated with media content presented by census devices. It also utilizes panel data that contains panelist viewing statements linked to media content shown by panel devices. The panel data incorporates weights that represent the number of individuals corresponding to each panelist. The invention determines scores that represent similarities between census devices and assigns them to panel devices based on these scores and weights.
Career Highlights
Marco Abrate is currently employed at The Nielsen Company (US), LLC, where he continues to innovate in the realm of audience measurement. His work focuses on improving the methodologies used to assess audience engagement and viewership metrics.
Collaborations
He collaborates with notable colleagues such as Chiara Frisardi and Claudio Meraviglia, contributing to a dynamic team that drives advancements in audience measurement technologies.
Conclusion
Marco Abrate's work in synthetic total audience ratings exemplifies his commitment to enhancing the accuracy of audience measurement. His innovative patents and collaborations position him as a key figure in this evolving field.