The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 02, 2024
Filed:
May. 25, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Chiara Frisardi, Arizzano, IT;
Claudio Meraviglia, Ticino, CH;
Stefano Pedretti, Bioggio, CH;
Fabio Filatrella, Tessin, CH;
Davide Rindori, Paradiso, CH;
Stefano Ghiotto, Milan, IT;
Valerio Maretti, Cernobbio, IT;
Gianmarco Ria, Lugano, IT;
Marco Abrate, London, GB;
Fabio Scantamburlo, Castiglione Olona, IT;
Gianluca Costante, Lugano, IT;
Michaela Papandrea, Bioggio, CH;
Tiziano Leidi, Dino, CH;
Andrea Quattrini, Savosa, CH;
Davide Nasi, Chiasso, CH;
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Example methods, apparatus, systems and articles of manufacture to determine synthetic total audience ratings are disclosed. Disclosed example apparatus are to access census data including census viewing statements associated with media content presented by census devices, access panel data including panelist viewing statements associated with media content presented by panel devices, the panel data including weights to represent numbers of individuals to be represented by corresponding panelists, assign the census devices to the panel devices based on the weights, divide the weights for respective ones of the panelists into respective sets of split weights, and assign the census viewing statements to at least subsets of the sets of split weights to determine audience ratings for a population, the assignment of the census viewing statements to the at least subsets of the sets of split weights based on the assignment of the census devices to the panel devices.