This inventor holds 5 USPTO granted patents. Top assignee: The Nielsen Comapny (US), LLC. Active years: 2024-2026.
Company Filing History:
Years Active: 2024-2026
Title: The Innovative Mind of Gianluca Costante
Introduction
Gianluca Costante is a notable inventor based in Lugano, Italy. He has made significant contributions to the field of audience measurement through his innovative patents. With a total of four patents to his name, Costante has demonstrated a commitment to advancing technology in media analytics.
Latest Patents
One of Gianluca Costante's latest patents focuses on synthetic total audience ratings. This patent discloses methods, apparatus, systems, and articles of manufacture designed to determine synthetic total audience ratings. The disclosed apparatus accesses census data, including census viewing statements associated with media content presented by census devices. It also accesses panel data, which includes panelist viewing statements associated with media content presented by panel devices. The panel data incorporates weights to represent the number of individuals corresponding to each panelist. The invention determines scores representing similarities between census devices with matching panel devices and those without. It assigns census devices to panel devices based on these scores and weights. Another patent in the same domain also addresses the assignment of census viewing statements to subsets of split weights to determine audience ratings for the population, based on a reach constraint.
Career Highlights
Gianluca Costante is currently employed at The Nielsen Company, LLC, where he continues to innovate in the field of audience measurement. His work has been instrumental in enhancing the accuracy and reliability of audience ratings, which are crucial for media companies and advertisers.
Collaborations
Costante collaborates with talented individuals such as Chiara Frisardi and Claudio Meraviglia. Their combined expertise contributes to the development of cutting-edge solutions in audience measurement.
Conclusion
Gianluca Costante's contributions to the field of audience measurement through his innovative patents highlight his role as a leading inventor. His work at The Nielsen Company, along with his collaborations, continues to shape the future of media analytics.