This inventor holds 5 USPTO granted patents. Top assignee: The Nielsen Comapny (US), LLC. Active years: 2024-2026.
Company Filing History:
Years Active: 2024-2026
Title: Innovations of Gianmarco Ria
Introduction
Gianmarco Ria is an accomplished inventor based in Lugano, Italy. He has made significant contributions to the field of audience measurement through his innovative patents. With a total of four patents to his name, Ria has developed methods and systems that enhance the accuracy of audience ratings.
Latest Patents
One of Gianmarco Ria's latest patents focuses on synthetic total audience ratings. This patent discloses methods, apparatus, systems, and articles of manufacture designed to determine synthetic total audience ratings. The disclosed apparatus accesses census data, including census viewing statements associated with media content presented by census devices. It also accesses panel data, which includes panelist viewing statements associated with media content presented by panel devices. The panel data incorporates weights that represent the number of individuals corresponding to each panelist. The invention determines scores that represent similarities between census devices and assigns them to panel devices based on these scores and weights.
Another patent by Ria also addresses synthetic total audience ratings. This invention involves accessing census data and panel data, dividing weights for panelists into sets of split weights, and assigning census viewing statements to subsets of these split weights. This process aims to determine audience ratings for the population while adhering to a reach constraint.
Career Highlights
Gianmarco Ria is currently employed at The Nielsen Company, LLC, where he continues to innovate in the field of audience measurement. His work has been instrumental in developing more accurate methods for determining audience ratings, which are crucial for media companies and advertisers.
Collaborations
Some of his notable coworkers include Chiara Frisardi and Claudio Meraviglia. Their collaboration has contributed to the advancement of audience measurement technologies.
Conclusion
Gianmarco Ria's contributions to the field of audience measurement through his innovative patents have significantly impacted how media content is evaluated. His work at The Nielsen Company, LLC, along with his collaborations, continues to push the boundaries of audience analytics.