This inventor holds 22 USPTO granted patents and 2 published patent applications, primarily in Media Content Advertising. Top assignees: Symphony Advanced Media, The Nielsen Comapny (US), LLC, Nielsen Media Research, Inc.. Active years: 2009-2024.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Location History:
- Secaucus, NJ (US) (2009 - 2014)
- Cranbury, NJ (US) (2010 - 2024)
Company Filing History:
15 out of 16 
5 out of 2,274 
1 out of 41 
Years Active: 2009-2024
Areas of Expertise:
Title: Manish Bhatia: Innovator in Mobile Content Tracking and Advertising Technologies
Introduction
Manish Bhatia, a prolific inventor based in Cranbury, NJ, has made significant contributions to the fields of mobile content tracking and advertising technologies. With a remarkable portfolio of 22 patents, he continues to innovate and influence the industry with his cutting-edge ideas.
Latest Patents
Manish Bhatia’s latest innovations include two noteworthy patents. The first, titled "Mobile Content Tracking Platform Apparatuses, Methods and Systems," known as 'Mobile-Track,' focuses on transforming TV program schedule listing information alongside user channel selections into valuable TV audience viewing data and advertisement effects data. This invention outlines a method for obtaining TV program schedule listing data, relaying it to a user mobile device, and gathering user feedback through survey questions related to advertisements viewed.
The second patent, "Media Content Synchronized Advertising Platform Apparatuses and Systems," referred to as 'AD-SYNCH,' provides a system for channel-synchronized product placement advertising. This invention includes a memory and processor for managing TV program schedule listings, retrieving ad tags, and generating corresponding advertisements based on user selections, ensuring accuracy and efficiency in delivering ads synchronized with media consumption.
Career Highlights
Throughout his career, Manish Bhatia has worked with notable companies such as Symphony Advanced Media and The Nielsen Company, LLC. His work at these organizations has allowed him to spearhead innovative projects that bridge the gap between content consumption and targeted advertising.
Collaborations
During his journey as an inventor, Manish has collaborated with esteemed colleagues, including Michael Scott Saxon and Nigel Stephen Pratt. These partnerships have undoubtedly contributed to the development and refinement of his groundbreaking technologies.
Conclusion
With a proven track record of innovation in mobile content tracking and advertising systems, Manish Bhatia continues to push the boundaries of technology. His patents reflect his dedication to enhancing the way content and advertisements interact, bridging the gap between viewer engagement and commercial success.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile