The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 14, 2017
Filed:
Dec. 11, 2013
Symphony Advanced Media, San Francisco, CA (US);
Manish Bhatia, Cranbury, NJ (US);
Michael Scott Saxon, Westfield, NJ (US);
Nigel Stephen Pratt, Los Altos, CA (US);
Pyeush Gurha, Mountain View, CA (US);
Symphony Advanced Media, San Francisco, CA (US);
Abstract
The SOCIAL CONTENT MONITORING PLATFORM METHODS ('Social-Watch') transforms social media contents via Social-Watch components, into ad effects data. A method is disclosed, comprising: identifying a request to access user social media content; obtaining user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving social media content data from the social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism; receive a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; and determining impression heuristics for the item based on query results.