The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 10, 2015
Filed:
Dec. 30, 2011
Manish Bhatia, Cranbury, NJ (US);
Michael Scott Saxon, Westfield, NJ (US);
Nigel Stephen Pratt, Los Altos, CA (US);
Pyeush Gurha, Mountain View, CA (US);
Manish Bhatia, Cranbury, NJ (US);
Michael Scott Saxon, Westfield, NJ (US);
Nigel Stephen Pratt, Los Altos, CA (US);
Pyeush Gurha, Mountain View, CA (US);
Symphony Advanced Media, San Francisco, CA (US);
Abstract
The MOBILE REMOTE MEDIA CONTROL PLATFORM APPARATUSES AND SYSTEMS ('MR-Control') transforms TV program schedule listing information and user channel selection via MR-Control components, into TV audience viewing data and ad effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.