This inventor holds 2 USPTO granted patents and 7 published patent applications. Top assignees: The Nielsen Comapny (US), LLC, Visual Iq, Inc.. Active years: 2015-2022.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2015-2022
Title: Madan Bharadwaj: Innovator in Advertising Technology
Introduction
Madan Bharadwaj is a notable inventor based in Billerica, MA (US). He has made significant contributions to the field of advertising technology, holding 2 patents that focus on enhancing marketing strategies through innovative methods.
Latest Patents
One of his latest patents is titled "Performing interactive updates to a precalculated cross-channel predictive model." This invention describes a computer-implemented method, simulation and prediction system, and computer program product for advertising portfolio management. The method begins by receiving data that includes various marketing stimulations and their corresponding measured responses from a first time period. A multi-channel simulation model is created to process these marketing stimulations and output simulated responses. The model is then updated to reflect new marketing stimulations for a subsequent time period, allowing for the calculation of effectiveness values based on cross-channel weights determined earlier.
Another significant patent is the "Method and system for determining touchpoint attribution." This system allocates credit for advertising conversions among various touchpoints encountered by consumers. It involves receiving data related to touchpoints and conversions from an advertising campaign across multiple channels. The system correlates users across these channels, identifies touchpoints and their attributes, and assigns weights to each attribute. An attribution algorithm is then executed to compute true scores for the touchpoints encountered by converting users.
Career Highlights
Madan Bharadwaj has worked with prominent companies such as Visual IQ, Inc. and The Nielsen Company, LLC. His experience in these organizations has allowed him to develop and refine his innovative ideas in advertising technology.
Collaborations
Madan has collaborated with talented individuals in his field, including Anto Chittilappilly and Payman Sadegh. These partnerships have contributed to the advancement of his projects and patents.
Conclusion
Madan Bharadwaj is a distinguished inventor whose work in advertising technology has led to valuable patents that enhance marketing effectiveness. His contributions continue to influence the industry and pave the way for future innovations.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile