The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 10, 2015
Filed:
Jun. 08, 2012
Anto Chittilappilly, Waltham, MA (US);
Madan Bharadwaj, Billerica, MA (US);
Payman Sadegh, Alpharetta, GA (US);
Darius Jose, Thrissur, IN;
Anto Chittilappilly, Waltham, MA (US);
Madan Bharadwaj, Billerica, MA (US);
Payman Sadegh, Alpharetta, GA (US);
Darius Jose, Thrissur, IN;
VISUAL IQ, INC., Needham, MA (US);
Abstract
A system and method for allocating credit for an advertising conversion among various advertising touchpoints encounter by the consumer is provided. The system and method comprise receiving data pertaining to touchpoints and conversions of an advertising campaign across multiple channels. Users are correlated across the channels and the various conversions, touchpoints, and touchpoint attributes are identified. Each touchpoint attribute and touchpoint attribute value is assigned a weight. An attribution algorithm is selected, and coefficients are calculated using the assigned weights. The algorithm is executed and true scores corresponding to the touchpoints encountered by each converting user are computed.