Maarten Plesman

Title: Maarten Plesman: Innovator in Click Quality Classification

Introduction

Maarten Plesman is a notable inventor based in Wassenaar, Netherlands. He has made significant contributions to the field of technology, particularly in the area of click quality classification. With a total of 3 patents to his name, Plesman continues to push the boundaries of innovation.

Latest Patents

One of Maarten Plesman's latest patents focuses on click quality classification and delivery. In this invention, a method is described that includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server. The process involves extracting information from the packet flow, analyzing the extracted information to determine one or more characteristics of the packet flow, and classifying the packet flow based on these characteristics. Furthermore, the packet flow may include a hypertext transfer protocol GET request. The invention also details modifying the packet flow to include classification information that indicates a quality level of the click-through, including adding a tag that indicates a likelihood of fraudulent click behavior associated with the packet flow.

Career Highlights

Maarten Plesman is currently employed at Cisco Technology, Inc., where he applies his expertise in technology and innovation. His work at Cisco has allowed him to develop and refine his inventions, contributing to advancements in the industry.

Collaborations

Throughout his career, Plesman has collaborated with notable colleagues, including Michael F. Keohane and Jon Novak. These collaborations have fostered an environment of innovation and creativity, leading to the development of impactful technologies.

Conclusion

Maarten Plesman is a distinguished inventor whose work in click quality classification has made a significant impact in the technology sector. His contributions continue to shape the future of digital advertising and online interactions.