The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 11, 2014
Filed:
Dec. 15, 2008
Michael F. Keohane, Shrewsbury, MA (US);
Maarten Plesman, Wassenaar, NL;
Jon Novak, Rutland, MA (US);
Adrian C. Smethurst, Groton, MA (US);
Vincent Mammoliti, Mississauga, CA;
Michael F. Keohane, Shrewsbury, MA (US);
Maarten Plesman, Wassenaar, NL;
Jon Novak, Rutland, MA (US);
Adrian C. Smethurst, Groton, MA (US);
Vincent Mammoliti, Mississauga, CA;
Cisco Technology, Inc, San Jose, CA (US);
Abstract
In one embodiment, a method includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server; extracting information from the packet flow; analyzing the extracted information to determine one or more characteristics of the packet flow; and classifying the packet flow based on the determined one or more characteristics; modifying the packet flow to include classification information to provide classification information indicating a quality level of the click-through. The packet flow may include a hypertext transfer protocol GET request. Modifying the packet flow may include adding a tag with classification information that indicates a likelihood of fraudulent click behavior associated with the packet flow.