M Shannon Lunsford

Title: M Shannon Lunsford: Innovator in Interactive Video Advertising

Introduction

M Shannon Lunsford is a notable inventor based in Lafayette, Colorado. He has made significant contributions to the field of interactive video distribution systems. His innovative approach to advertising has paved the way for new methods of engaging viewers through technology.

Latest Patents

Lunsford holds a patent for a "Method of delivering advertising through an interactive video distribution system." This patent describes a system that includes multiple interactive video subscriber units, a head end facility, and a video distribution medium. The head end facility is designed to transmit advertisements in connection with an interactive video program and to receive requests from subscriber units to register advertisements in a menu. In response to these requests, the head end facility generates entries associated with the advertisements in the menu, which is communicated to the subscriber unit through a video still image. The system is further configured to obtain selection requests for entries and provide supplementary advertising information associated with the selected advertisements.

Career Highlights

Throughout his career, Lunsford has worked with prominent companies such as GTE Main Street Incorporated and Verizon Patent and Licensing Inc. His experience in these organizations has contributed to his expertise in the field of interactive video technology and advertising.

Collaborations

Lunsford has collaborated with notable individuals in his field, including Darryl C Hooks and James A Witoszynski. These collaborations have likely enriched his work and expanded the impact of his innovations.

Conclusion

M Shannon Lunsford's contributions to interactive video advertising demonstrate his innovative spirit and commitment to advancing technology in this area. His patent reflects a significant step forward in how advertisements can be delivered to viewers, enhancing the interactive experience.