Company Filing History:
Years Active: 2011
Title: Lou Sheward - Innovator in Category-Based Advertisement
Introduction
Lou Sheward is a prominent inventor based in Half Moon Bay, California. She has made significant contributions to the field of electronic advertising through her innovative ideas and patents. Her work focuses on enhancing the organization and display of advertisements using a hierarchical categorization system.
Latest Patents
Lou Sheward holds a patent for a category-based advertisement system. This invention discloses a hierarchical category system for organizing and displaying electronic advertisements. Each advertisement is assigned one or more categories from this system, allowing for more effective targeting. The system also categorizes available advertisement placement locations, ensuring that advertisements displayed match the assigned categories. If an exact match is not found, the system seeks advertisements from more specific child categories, provided they specify the broader category within their allowable fall-back path.
Career Highlights
Lou Sheward has built a successful career at Yahoo! Inc., where she has been instrumental in developing innovative advertising solutions. Her work has not only advanced the company's advertising capabilities but has also contributed to the broader field of digital marketing.
Collaborations
Lou has collaborated with talented individuals such as Evgeniy Makeev and Yoram Talmor. These partnerships have fostered a creative environment that encourages innovation and the development of cutting-edge advertising technologies.
Conclusion
Lou Sheward's contributions to the field of electronic advertising through her patent on category-based advertisement systems demonstrate her innovative spirit and dedication to enhancing digital marketing. Her work continues to influence the way advertisements are organized and displayed, making her a notable figure in the industry.