The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 04, 2011
Filed:
Jun. 13, 2007
Evgeniy Makeev, Cupertino, CA (US);
Lou Sheward, Half Moon Bay, CA (US);
Yoram Talmor, Cupertino, CA (US);
Evgeniy Makeev, Cupertino, CA (US);
Lou Sheward, Half Moon Bay, CA (US);
Yoram Talmor, Cupertino, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A hierarchical category system for organizing and displaying electronic advertisements is disclosed. Each electronic advertisement is assigned one or more categories from a hierarchical categorization system. Similarly, each available advertisement placement location is also provided with a category from the hierarchical categorization, system. Then, when displaying advertisements, the system attempts to locate advertisements that have matching categorizations. When no matching advertisement with an exact matching categorization can be found, the system will attempt to locate an advertisement from a more specific (child) category that is a sub category of the current category. However, the advertisement from the more specific (child) category must specify the broader category within its own allowable fall-back path.