Location History:
- Zurich, CH (2009 - 2014)
- Zürich, CH (2018)
- Mountain View, CA (US) (2020)
Company Filing History:
Years Active: 2009-2020
Title: Innovations of Lars Kare Engebretsen
Introduction
Lars Kare Engebretsen is a notable inventor based in Zurich, Switzerland. He has made significant contributions to the field of technology, particularly in the areas of content evaluation and optimization. With a total of 5 patents to his name, Engebretsen continues to push the boundaries of innovation.
Latest Patents
One of his latest patents is titled "Broad match control - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for evaluating a creative." This patent outlines methods for identifying selection keywords associated with a creative and establishing matching criteria for comparing these keywords with request keywords. The system allows for a bid modifier that adjusts bids based on the extent of the match between keywords.
Another significant patent is focused on "Systems and methods of generating semantic traffic reports." This innovation optimizes a content selector executing on content selection infrastructure. It involves retrieving search query reports, determining entities for queries, and generating performance metrics for subsets of queries. An interface displays these metrics, allowing for updates to content campaigns based on semantic criteria.
Career Highlights
Lars Kare Engebretsen is currently employed at Google Inc., where he applies his expertise in developing innovative solutions. His work has had a substantial impact on how content is evaluated and optimized in digital marketing.
Collaborations
Throughout his career, Engebretsen has collaborated with talented individuals such as Wojciech W Skut and Jennifer J Huang. These collaborations have further enhanced the quality and reach of his innovations.
Conclusion
Lars Kare Engebretsen is a prominent inventor whose work at Google Inc. has led to significant advancements in content evaluation and optimization. His contributions, reflected in his patents, continue to influence the technology landscape.